Prangsta "ALIVE" fashion commercial

submitted by Decode on 05/17/14 1

"Alive" is the first of two visually mesmerising fashion films for costume designers Prangsta. This is the 30 second commercial cut version of the film. Director Samuel Martin was given the freedom to come up with the concept and look and the result is a stunning and unique film.

The film promotes Prangsta’s bespoke style and collections. “I wanted to steer away from the classic fashion film look and create a visual experience with a story line, however ambiguous. The challenge was to create a film that portrayed Prangsta’s fashion range, style and feel and, at the same time, deliver a concept with visuals that are unique, fresh and eye-catching. I wanted to create something fresh with this film, something I haven’t seen before, certainly not something to this extent,” explains Martin.

This 4-minute film is the first of two films showcasing Prangsta’s unique range of clothes and accessories.

Puppet: Kim Lysette
Puppet maker: Zaf Shabir

Director: Samuel A. Martin
Producer: Andy Hui
DOP: Francois Coppey
Focus Puller: Matt Deeley
Gaffer: Adam Slater
AC/DIT: Angel Ansede
1st AD: Oliver Kester
Production designer: Kevin Hill
Art Director: Kevin Hill
Art Assistant: Muriel Ganne
Art Assistant: Jessica Sinclair martin
Costume Stylist: Caroline Harrington
Style assistant: Fiona Nunan
Hair & Make Up: Liz Barlow
Hair & Make Up: Emily Bilverstone
Runner: Cowie Saunders
Runner: Scott Claydon
Runner: Emma Withington
Editor: Sam Martin
Assistant editor Scott Jaeger @ Jaeger films
Sound designer: Peter Rolls @ Wimbledon Sound
Colourist: Mazin Power @ The finishing factory

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