What is CRM? Customer Relationship Management (CRM) explained. CRM is a business strategy that puts the focus on meeting the needs for your customer. It does this by utilizing advanced technologies to organize, automate, and integrate the marketing, sales, and customer service components of your business. ISM's Michael Ferrari shows you exactly how it works. Visit www.goism.com/crm or call 877.496.5350 for more information and to start your free trial today. Who is ISM ? We don't just install software, get you trained, and ride off into the sunset. Like our motto says, we're your Partner In Success. We understand the entire breadth of your business and custom tailor our solutions to integrate your front and back office systems, turning your company into a well-oiled machine. We're also in it for the long haul, working hard to make the most of your investment with ongoing training and web seminars, user group meetings, on-site visits, and news to help you get more from your business software. Our diverse professional staff is uniquely qualified to support all major areas of business technology including Customer Relationship Management (CRM), Accounting and operations (ERP), and Human Resource Management and Payroll (HRMS). We also implement the most widely-used business and accounting software applications on the market including Sage 100 ERP, Sage 300 ERP, Sage 500 ERP, Sage ERP X3, Sage CRM, Sage SalesLogix, and Microsoft Dynamics CRM.